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Interview with Dan Pock of Barkstix

September 22nd, 2009

barkstixK9 Cuisine: What is your story-how did you get into the dog treat business?

Dan: We wanted to develop a healthy dog treat better than what could be found on the market. The receipt was inspired by two recently rescued Greyhounds.

K9 Cuisine: What is the secret to your success-how have you gotten to where you are today?

Dan: Success comes from producing quality products with out compromising the integrity of the ingredients and staying within out niche market of Mom & Pop boutique pet stores.

K9 Cuisine: What makes you different?

Dan: The quality and pureness of ingredients. Listening to our customer base. Innovation, experimentation and most of all for the love and welfare of all dogs.

K9 Cuisine: What is it about dogs that you love?

Dan: Companionship and loyalty. They give more than they receive, something we all can learn. In the case of ex-racing Greyhounds-after all the abuse they go through, they forgive us.

K9 Cuisine: What is the neatest part about your business?

Dan: Building rapport with our customer’s and hearing their positive feedback.

K9 Cuisine: How does your company give back?

Dan: We are pretty much an extended family business. Our staff and owners are all animal nuts. Dan is on board of directors for Greyhound Friends for Life. His wife Ginny and daughter Keri do volunteer work for Fix our Ferals including fostering. Son Garrett and the rest of the family also foster Greyhounds when needed, transport greys from the track to our rescue kennel and anything else that needs to be done. Co-owners Mim and Kate attend meet and greets with their greys, volunteer their time for fund-raising events for GFFL and local humane societies.

Two years ago Mim made the largest dog bone biscuit in the world (9′ 8″) for the Berkeley East Bay Humane Society (they said they were going to Guiness it–don’t know if they did). www.berkeleyhumane.org BarkStix beat the previous record of 9′ which was an event sponsored by Microsoft!!!! A kind of David beats Goliath story.  At least when it comes to giant dog biscuits.

We also give 5% of our profits to Greyhound Friends for Life, all volunteer, rescue, adoption and advocacy group for former racing greyhounds. www.greyhoundfriendsforlife.org

K9 Cuisine: How can people find out more about you and your company?

barkstix danDan: Twitter and Facebook, but most importantly www.Barkstix.com. Our doors of communication are always open, give us a call.

K9 Cuisine: Tell us a little about you!

Dan: I love dogs and especially Greyhounds. In regard to the rest of me, you can talk to my shrink!

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K9 Cuisine is a provider of premium dog food. We’re committed to providing our customers with the knowledge, and the products, to help their faithful friends be the best they can be.

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