Consumer Beware! Last week’s press release as seen on The Petsit USA.com Blog which details Good Housekeeping Magazine’s awarding of their “seal of approval” to Iams and Eukanuba pet foods was certainly interesting. What would possess a magazine founded in 1885 with current circulation at 4.6 million to place the weight of their solid reputation behind a pet food brand that has recently been plagued by recalls?

Do you think that when making this endorsement they had your pet’s best interest at heart? Would Good Housekeeping overlook the obvious safety and quality issues with Iams and Eukanuba as a favor to the struggling pet food division of Proctor & Gamble?

In a quick consumer poll - leafing through the Good Housekeeping February 2008 Issue - it appears Proctor & Gamble (maker of Iams & Eukanuba) was responsible for more than 25% of all full page (non-prescription) consumer product ads! While I understand Good Housekeeping has a certain amount of loyalty to the big corporations who subsidize their operations, should it be at the expense of your pet’s health or their overall reputation?

There are a number of quality pet foods on the market today with ingredients which far surpass the formulas in Iams & Eukanuba who truly deserve consideration for the Good Housekeeping Seal of Approval - Orijen, Eagle Holistic, Burns Pet Health, Nature’s Variety, California Natural, Evo, Pinnacle, Avoderm, Canidae,… These brands do not allocate hefty budgets for marketing like Proctor & Gamble. Fortunately for our pets, these companies invest their money in quality ingredients. You won’t see flashy full page magazine ads or the little “Good Housekeeping Promises” icon – but these will certainly receive your pet’s “seal of approval”.

This entry was posted on Wednesday, January 23rd, 2008 at 12:54 am and is filed under K9 Nutrition. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.